SellerCFO syncs your sales channels, ad platforms, and QuickBooks in real time — giving you instant clarity on unit economics, cash flow, and which products actually make money.
No credit card required · Cancel anytime · Setup in under 2 hours
Connects with the platforms you already use
Most DTC brands don't know their true profit margin until weeks after the month closes. By then, the damage is done.
Can't calculate true margins after all fees and ad costs
Real-time contribution margin down to the SKU level
Running out of cash despite showing 'profit'
30/60/90-day cash flow forecasting with inventory impact
Inventory planning is guesswork — stockouts or excess
AI-powered reorder points and sell-through projections
Hours in spreadsheets reconciling Amazon fees
Automated fee reconciliation across all 6 channels
Marketing spend increasing but ROI is unclear
Blended ROAS and channel-level CAC tracking
Multiple tools that don't talk to each other
One dashboard syncing sales, ads, inventory + QBO
From unit economics to inventory turns to ad efficiency — we track the KPIs that actually matter for e-commerce profitability.
GMV, Net Revenue, AOV, Units Sold, Conversion Rate, MRR — across every channel
Contribution Margin waterfall (CM1/CM2/CM3), EBITDA, COGS ratio, Gross Margin by SKU
CAC, LTV, LTV:CAC ratio, Payback Period, Repeat Purchase Rate, Churn, NPS
Operating Cash Flow, FCF, Cash Conversion Cycle (DIO+DSO-DPO), Burn Rate, Runway
Turnover, Sell-Through Rate, Stockout Rate, Dead Stock %, Days of Inventory
ROAS, Blended ROAS/MER, CPA, Ad Spend %, Channel-level attribution
Amazon: ACoS, TACoS, BSR, Buy Box %, IPI. Shopify: Cart Abandonment. Etsy: Star Seller
Fulfillment Cost/Order, Shipping %, Return Rate, Order Accuracy, Delivery Time
Ask questions in plain English. Get specific, actionable advice backed by industry benchmarks.
White-glove setup included with every plan
OAuth connect Shopify, Amazon, Etsy, WooCommerce, Walmart, TikTok Shop — plus QuickBooks Online. Click, authorize, done.
Our team maps your chart of accounts, configures KPIs for your business model, and verifies data accuracy. You don't lift a finger.
Your dashboard populates with true P&L, cash flow forecasts, inventory intelligence, and AI-powered insights. Updated in real time.
More than a profit tracker — a complete CFO toolkit
| Feature | SellerCFO | Spreadsheets | BeProfit | Lifetimely |
|---|---|---|---|---|
| Real-time P&L by channel | — | |||
| QuickBooks sync (2-way) | — | — | — | |
| Cash flow forecasting | — | — | — | |
| Contribution margin waterfall | — | — | — | |
| Inventory intelligence | — | — | ||
| 6+ sales channels | — | — | ||
| AI CFO advisor | — | — | — | |
| Custom KPI builder | — | — |
"Finally understood why we were cash-strapped despite 'profitable' months. SellerCFO revealed $180K in hidden inventory costs we never saw in spreadsheets."
"We were spending 40% of revenue on ads without knowing our true ROAS. SellerCFO showed us which channels were actually profitable — we cut $12K/mo in waste."
"Went from 3 days of Excel reconciliation to real-time visibility across 4 channels. Our investor board deck now takes 10 minutes, not 2 weeks."
Every plan includes a 14-day free trial. No credit card required to start.
Solo sellers & small brands
Growing multi-channel brands
Scaling brands & agencies
SellerCFO goes beyond basic profit tracking to provide true CFO-level insights — cash flow forecasting, multi-channel inventory planning, and contribution margin analysis at the SKU level. We sync with QuickBooks Online so your books are always accurate, not just your dashboard. We're built for scaling brands, not beginners.
No — SellerCFO complements QuickBooks by pulling in your e-commerce data and providing the analytics layer that QBO lacks. We sync seamlessly with QuickBooks Online to ensure your books stay accurate while giving you the real-time visibility your accountant can't.
Most brands are fully connected in under 2 hours. We provide white-glove onboarding to map your chart of accounts and ensure accurate data flow from day one. Connect your sales channels with OAuth (click, authorize, done) and we handle the rest.
Yes! Professional plans include custom KPI builders and the ability to create your own formulas using any data point we track — contribution margin waterfall, blended ROAS, channel-level CAC, whatever matters to your business.
Enterprise plans support custom integrations via API or CSV upload for any additional sales channels. We also support Salesforce and HubSpot CRM integrations for end-to-end customer lifecycle tracking.
Absolutely. All integrations use OAuth 2.0 with read-only access — SellerCFO cannot modify your data anywhere. We use AES-256 encryption at rest, TLS 1.3 in transit, and row-level security in our database so each brand's data is fully isolated.
Join 500+ e-commerce brands who stopped guessing and started growing with real financial intelligence.
14-day free trial · No credit card · White-glove setup